About ProJoules
ProJoules helps growers turn crop insights into action with a practical greenhouse management tool built on experience, not assumptions or complexity.
From Experience to Insight
From Experience to Insight
Greenhouse Management tool built
with growers, for growers
ProJoules began with a simple idea: help growers make better decisions with more confidence. Founder Wim van Wingerden, a grower and crop advisor, wanted to support growers in a practical way, even when working remotely. He saw how valuable it could be if growers had access to their own crop data and could plan with more structure and fewer assumptions.
Together with a software company and input from growers in the field, this idea turned into a greenhouse planning tool based on real-world practice. It was never about replacing the grower’s experience, but about making it easier to see patterns, act sooner, and understand the crop better. The first version of the tool was shaped by day-to-day growing, not theory or AI.
Since officially launching in 2022, ProJoules has grown into a company with a committed team. We combine technical knowledge with hands-on cultivation experience, and we keep working closely with growers and advisors. Our goal is to keep the platform practical, clear, and focused on what growers need to plan, adapt, and move forward with confidence.
Our mission
Helping growers take control of their crop planning
Our mission has been the same from the start. We want to give growers tools that support good decision-making. ProJoules adds structure and numbers to what growers already know and feel. With clearer insight, you can act sooner and stay one step ahead in your crop planning.
Looking ahead
Making growers smarter, not the machines
We believe technology should support growers, not take over. That is why ProJoules is built to strengthen your knowledge, not replace it. We also believe that your data belongs to you. We do not use it to train models, and we never will.
Looking forward, we want to keep improving the platform with features that help growers learn more about their own crops. Think personalized plans and smarter insights that help you grow better, without extra hassle.
Book a Free Demo
See how ProJoules makes greenhouse crop planning easier and more accurate for vegetable growers. No commitment, just a clear look at how it works in your greenhouse.